MY SERVICES
Marketing has always been about connecting with your audience in the right place at the right time. Today, it means meeting them where they are already spending time: online. I have been helping small and large businesses increase their visibility and, ultimately, their sales using Social Media and digital platforms.
Digital Strategy
Having a well-rounded strategy for social media is vital for any brand. Some smaller brands may use social media without giving it a lot of thought or choosing a particular network with no specific goal in mind. In order to create the perfect content strategy, I spend time researching your audience and social keywords and testing and analyzing different networks and types of content to achieve the best results.
I provide a detailed plan, including elements (such as an editorial calendar), that you can allow us to reach your goals.
Content Creation
Many types of content can be used across multiple channels but some need to be designed specifically for social media use. For example, there are certain dimensions to be met for images or videos depending on the platform we use, rules, and best practices to take into account. Various types of text formatting are to take into consideration as well. Social media content needs to be shared by followers to help your brand spread its message. To that effect, I take care of the technical aspects and create engaging tailor-made content including graphics, photos, and videos to reach a broader audience.
Branding
Branding is crucial and ensuring it is consistent throughout your communication is key. Whether you are a startup, small business, or a larger company, it is about the feeling people get when they encounter you. Your potential customers will form an opinion about your brand within the first three seconds of interacting with it. Therefore, we need to create a meaningful connection with your audience so we can then gain their trust and loyalty in the long run. I can help you build your brand including the design of your logo and website, as well as develop any other assets for you to drive your business, all so your brand speaks true to you and successfully reaches your target audience.
Community Mgmt
Community management is the process of managing, and monitoring your followers across diverse social media platforms. Nowadays, consumers use social media profiles to learn more about brands. Besides liking and commenting on content, they ask pre-sale questions and even make customer service complaints! So, this is why your business needs community management services. One of the main objectives of any social media strategy is to establish and promote a community. As your brand ambassador, I supervise the interactions with your audience and respond to all requests and demands.
Influencer Marketing
Influencer marketing is another social media service that can have an enormous impact. According to a recent report by Rakuten Advertising, 80% of consumers have made a purchase after having seen it recommended by an influencer. Finding relevant influencers for a campaign can be a difficult task. I can make this process a lot easier for you in finding the most appropriate and dedicated influencers for your brand and market. The process includes reaching out to influencers, organizing promotional collaborations, and reporting on influencers partnerships.
Paid Social Ads
Organic social media traffic can take days to build due to the algorithms at work behind the scenes of the most popular social media sites. If you’re running a short campaign, that ramp-up time can cost you visibility and leads. With paid social media, your campaign can get started with an extra boost at a speed that organic posts just can’t match. I have been designing and managing ad campaigns since 2014 and some of them have gone viral (+3 million views), let me help you create and run your next advertising campaign so it is most effective!